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Reinventing the present and developing the future, it is with these words in mind that we could take stock of this Web Summit 2018.
Let’s start with a few moments of our exploration on the 3rd day, with a particular focus on the tech giants who were present and widely visible… with a less singular approach than usual.
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(“The tech giants too big to collapse?” … a question that sounds like a warning and an awareness)
Demonstrations of concrete use cases (+ + +) of relevant artificial intelligence. Highlighting how data protection and user safety are now a concern at the heart of the design and development of solutions and in-fine presentation of new products accompanied by advice and explanatory workshops; here is the fairly homogeneous methodology found on all the stands of the big names such as Microsoft, Google, IBM, Cisco, Siemens, … but also the solutions and business services well known to developers and other professionals who have grown in importance in recent years in B2B (Team Viewer, Jira, …).
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Is it reassuring for business customers and users? It is not possible to say at the moment, in any case, the uniform message that was broadcast to the visitors of the event is that of reassuring about technology and the consideration of the problems that have been generated by Digital in the broad sense (fake news, protection of personal data, ethics, …).
“We can exhibit 1 day out of 3, we must manage the visits and go to the investors and potential partners at other times”
On the side of startups, apart from the times when they can exhibit, there are a lot of animations, workshops, conferences, and talks available to create sharing, feedback, and testimonials… the “Startup” community dynamics are really present and in a world where 8 to 9 out of 10 startups fail to pass the 3-year mark (on average), it is useful and virtuous to communicate around good practices and solutions to help each other; if we consider, as the organizers of the Web Summit seem to do, the future of the web will also go through today’s startups.
Startups also have pride of place on many stands of big behemoths of tech and other big brands (BMW, Calvin Klein, Tommy Hilfiger, …); proof that association and more pragmatically incubation is a real future solution for those actors who wish to trust smaller and more dynamic structures to experiment with new ideas.
When we are startups also present at the Web Summit and one of the 2000 who were able to exhibit, we must concentrate on remembering what is essential: find funds, find partners, find customers… in short, find axes of growth.
In particular, we met Joseph Rouff of the Re-engage (Reengage.io) startup, currently incubated at Station F, who has a desire to go into exile partly in the province potentially in Normandy, and who explained to us his first participation in Web Summit: “we can expose 1 day out of 3, it is necessary to manage the visits and to look for investors and potential partners at other moments […]”, a race at every moment during 3 days to optimize displacement and seize the opportunity that in a compressed lapse of time we can accelerate as much as in 6 months with all available actors (investors, customers, partners) in one place.
Business, awareness, and foresight
To conclude on these 3 days at the Web Summit, we will remember that we visited an event rich in actors of the web and digital ecosystem.
That the way the event is designed is interesting for meetings and exchanges with high added value.
That the Web Summit application is well thought out … but bugs enormously!!! (Very annoying).
That a point of honor was given to sensitize, explain, and reassure on the technologies and the different subjects induced by Digital for 10 years: the explosion of social networks, ultra-mobility, and new uses (commitment of collaborators, dependency behaviors, pro/private life, data protection, ethics, …); and that in our opinion as a consulting firm, strategy and project management is capital and necessary.
That the web of tomorrow must feed on the errors of the web as it exists today and reinvent itself… why not another parallel internet? … not too “Dark”, but one of freedom and respect?
At the dawn of the arrival of controls on public publications of social networks by the tax authorities in France, is it not time to imagine the useful and protective web that everyone dreams about, as much for the general public as for professionals?
Find all our coverage on Twitter and our articles on the page of Normandy Web Xperts on Twitter: @n_w_xans also on our Linkedin page.
Lamine Talakela – CEO Consulting TIME, for NWX and the Founder Family.
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