Veritone, Inc. is an American company specializing in artificial intelligence software applied to unstructured data. Its focus is on making content that is difficult to review manually usable: broadcasts, audiovisual archives, recordings of interventions or documents. With its aiWARE platform, the company brings together different AI engines and integrates them into business processes. The aim is therefore not simply to produce a transcription or a detection result, but to turn these results into information that can be searched and used within customers’ tools.
From advertising roots to a software offering
Veritone was founded in 2014 by brothers Chad and Ryan Steelberg, American entrepreneurs with backgrounds notably in advertising technology. Listed on Nasdaq in 2017 under the ticker symbol VERI, it developed its business at the intersection of media, advertising and automated content analysis. These roots explain the prominent role of audiovisual use cases in its development.
The scope of its business has evolved through acquisitions and divestitures. In 2024, the sale of Veritone One, its advertising agency business, marked a step in its renewed focus on AI software and services. This trajectory sets the company apart from providers that primarily develop their own general-purpose models: Veritone mainly seeks to combine technical capabilities and adapt them to the operational constraints of specific sectors.
An orchestration platform and business applications
aiWARE enables multiple artificial intelligence engines to process the same dataset. Depending on requirements, this processing can include speech recognition, translation, object identification or information extraction. This architecture aims to offer a choice of technologies rather than impose a single engine, while organizing task sequences and access to results.
In media and entertainment, Veritone’s solutions are used particularly to index audiovisual collections, find clips and facilitate their reuse or commercialization. An archive thus becomes a collection of content searchable through metadata, rather than simply a repository of files. The company also offers tools for managing and distributing digital assets.
For government agencies, public safety services and legal professionals, use cases focus on making use of recordings and preparing documents. Transcription, search and the redaction of sensitive information can reduce certain repetitive tasks. These applications nevertheless require human oversight, particularly when the results contribute to an investigation or involve personal data.
What’s next?
Veritone’s outlook rests on its ability to turn the growing diversity of AI models into reliable business tools. Its orchestration approach can offer flexibility, but it must demonstrate its value against cloud platforms and specialized software that integrate their own intelligent features.
Controlling processing costs, ensuring the traceability of results and protecting content will be decisive. In the sensitive markets it serves, value will depend as much on integration into professional practices as on model performance.