Eternal Limited is an Indian technology group based in Gurugram, operating in e-commerce and local services. Its portfolio covers meal delivery, everyday shopping, restaurant supplies and bookings for going out. Adopted in 2025, the name Eternal refers to the company that oversees these activities, while Zomato remains the brand of its meal delivery app. The eternal.com website presents this group identity.
From restaurant directories to a listed company
The story begins in 2008 with Foodiebay, a service founded by Deepinder Goyal and Pankaj Chaddah to make it easier to browse menus and discover restaurants. Renamed Zomato in 2010, the company gradually expands its offering from information about establishments to meal ordering and delivery. This evolution transforms a search service into a transactional platform, connecting consumers, restaurant operators and delivery workers.
Its stock market listing in India in 2021 marks a new milestone. The acquisition of Blinkit in 2022 adds quick commerce to its operations and strengthens the role of logistics in its model. The subsequent name change to Eternal reflects a reality: the company is no longer just Zomato. It distinguishes the identity of the listed company from that of its original business.
Four activities, several lines of business
Zomato connects restaurants with consumers and arranges order delivery. Its operation relies on the density of local offerings, the availability of delivery workers and the quality of the in-app experience. Commissions, paid services and visibility tools offered to restaurant operators contribute to its business model.
Blinkit focuses on the rapid delivery of everyday products. Unlike a marketplace relying solely on partner stores, this model uses a network of local warehouses dedicated to preparing orders. It requires careful management of inventory, product ranges, and property and logistics costs.
Hyperpure serves food service professionals, supplying them with ingredients and food products, among other items. District handles services related to going out, dining out and ticketing. Its development builds in particular on the acquisition of Paytm’s entertainment ticketing businesses in 2024. Together, these lines of business create more purchasing opportunities, without sharing the same margins or investment needs.
What next?
For Eternal, the challenge is to grow these platforms while keeping their operating costs under control. In quick commerce, the opening of new sites must be balanced against order frequency and local profitability. Competition, delivery workers’ working conditions, food safety and the rules governing platforms are also areas requiring attention. The group’s trajectory will therefore depend as much on its logistics execution as on its software, in an Indian market where usage patterns and purchasing power vary considerably across regions.