Communication
AI at work: explain the rules rather than sell the magic
Deploying a generative AI assistant is not just about promising hours saved: employees need to know what to…
Rubrique Communication
La rubrique Communication de 24h00.info décrypte l’actualité de la communication digitale, des réseaux sociaux, du marketing et des relations publiques. Elle analyse les stratégies de marque, la publicité en ligne, l’influence et les outils collaboratifs, avec un regard journalistique sur les technologies et les usages qui transforment le secteur.
Communication
Newsletters, podcasts, communities: reconnecting with audiences without relying on algorithms
Faced with unpredictable visibility on platforms, communications teams are rediscovering newsletters, podcasts and communities. But reconnecting requires more…
Communication
Image provenance: what Content Credentials changes for communications teams
With Content Credentials, communications teams can make certain information about the origin and modification of their images verifiable.…
Communication
B2B influence: why tech brands are betting on niche experts
Engineers, researchers and specialist creators attract tech brands through their ability to inform complex decisions, far more than…
Communication
LinkedIn in the age of AI-generated posts: can leaders retain their credibility?
AI allows leaders to publish more, but it also risks making their messages interchangeable. On LinkedIn, credibility now…
Communication
Greenwashing: environmental communications shift from slogans to evidence
As 27 September 2026 approaches, EU Directive 2024/825 requires brands to rethink their green promises and sustainability labels.…
Communication
VivaTech, CES, RAISE Summit: Standing Out When Everyone Is Announcing AI
At major technology events, the sheer volume of announcements makes promises interchangeable. To capture attention, a verifiable demonstration,…
Communication
Executive deepfakes: preparing for a crisis before the fake video appears
A familiar voice or a convincing video is no longer enough to authenticate an executive’s statements. To counter…
Communication
After SEO, GEO: Brands Face AI’s Power to Cite Sources
With ChatGPT, Gemini and Perplexity, brands are focusing less on winning clicks than on becoming sources in generated…
Communication
AI Act: synthetic content becomes a communications challenge
The transparency obligations under Article 50, scheduled to apply from August 2, 2026, are forcing brands to rethink…
Communication
Discord, Reddit, WhatsApp: In Communities, Trust Cannot Be Bought
In specialist discussion spaces, brands are judged on their usefulness, not their ability to dominate the conversation. Communicating…
Communication
Science communication: telling the story of a breakthrough without prematurely selling a revolution
In AI, healthcare or quantum computing, a spectacular announcement does not always reveal where the science actually stands.…
Communication
AI translation and dubbing: taking a campaign global without erasing cultures
AI translation and dubbing are accelerating the international rollout of campaigns, even replicating voices and synchronizing lips. But…
Communication
AI at work: explain before asking employees to adopt
An artificial intelligence assistant cannot be introduced into a company like a simple software update. To transform working…
Communication
Cyberattack: informing customers without compromising the investigation
After a cyberattack, silence fuels rumors, but hasty communication can expose victims and hamper investigations. From confirmed facts…
Communication
Reputation: when AI assistants become a touchpoint to measure
AI assistants no longer simply retrieve information: they construct a portrait of organizations that can influence a decision.…
Communication
C2PA and Content Credentials: a traceable image is not necessarily true
Provenance standards can document an image’s origin and transformations without guaranteeing the truth of the story it tells.…
Communication
Political advertising: new European rules reshape digital campaigns
Largely applicable since 10 October 2025, the European regulation on political advertising requires greater transparency and sharply restricts…
Communication
Accessible communications: after the EU’s 2025 deadline, an end to treating accessibility as an afterthought
Since 28 June 2025, new European accessibility requirements have applied to certain products and services, notably e-commerce. For…
Communication
Green claims: brands face the burden of proof
The scheduled application on 27 September 2026 of national measures transposing EU Directive 2024/825 is forcing brands to…
Communication
Brand newsletters: winning back attention without adding to the noise
Faced with shifting algorithms, brands are rediscovering the value of a subscriber audience. But a more direct relationship…
Communication
Video podcasts: do brands really need to film every conversation?
Setting up cameras around microphones seems to promise a bigger audience and an endless supply of clips. But…
Communication
LinkedIn in the age of AI: can leaders’ voices remain personal?
AI makes it easier for leaders to communicate on LinkedIn, but it can also dilute their convictions and…
Communication
Creators and press relations: two channels of influence that must no longer be confused
Journalists and creators may get an early look at the same product, but they do not operate under…