Typeform S.L. is a Spanish software company known for its online form-building platform, available at typeform.com. Its approach is to present questions one at a time, in an interface that feels more like a conversation than an administrative document. This approach aims to make information gathering smoother, while allowing organizations to structure and use the responses they receive.
A company born in Barcelona
Founded in 2012 by David Okuniev and Robert Muñoz, Typeform grew out of an exploration of the limitations of traditional digital forms. The two founders, both with backgrounds in design, sought to turn a tool often seen as a chore into a more engaging experience. Barcelona became the home base for the company, whose service is distributed online to an international customer base.
Typeform’s development has accompanied the rise of browser-based software and no-code tools. Creating a questionnaire requires no programming skills: users put together their questions, customize their presentation and define the path respondents will follow.
Collecting data and connecting it to business tools
The platform makes it possible to design polls, satisfaction surveys, registration forms and lead qualification tools. It offers various question formats, media integration and conditional branching. The latter adapts the rest of the form to the answers already provided, avoiding unnecessary questions and creating different paths for respondents.
Typeform operates on a software-as-a-service model, with a limited free plan and paid subscriptions. The features and response volumes available vary depending on the plan selected. Visual customization allows questionnaires to reflect a brand’s identity, while they can be shared through a link or embedded in a website.
Beyond the interface, connections with tools such as Google Sheets, HubSpot and Zapier make it easier for collected data to flow between systems. A form can thus populate a tracking file, enrich a customer relationship management tool or trigger an automation. Typeform has also developed VideoAsk, a separate product that brings this approach to interaction to video.
What next?
Typeform operates in a competitive market, between general-purpose questionnaire solutions and platforms specializing in marketing or customer experience. It differentiates itself through a balance of ease of design, presentation quality and integration with business processes. Artificial intelligence opens up opportunities to help write questions or interpret responses, but the relevance of the data collected remains crucial. For European customers, personal data protection, processing conditions and control over the information shared are also important criteria when choosing a provider.