In two days, Mirakl changed both its image and its governance: on 9 November, the Franco-American scale-up unveiled a new brand identity, then on 10 November it appointed Steve Stathis Tzikakis, former head of Sitecore, as co-CEO alongside co-founder Philippe Corrot. The other co-founder, Adrien Nussenbaum, becomes chairman of the board of directors. It is a typical sequence for a company handing part of the steering to an outside executive for its next phase of growth.
Roles split into two blocks
The Mirakl press release draws a clear line. Steve Tzikakis takes charge of marketing and sales, finance, alliances and partnerships, and human resources. Philippe Corrot, who remains at the head of the company and to whom the new co-CEO reports, keeps strategy, product, technology and customer satisfaction. He also continues to lead two growth drivers, Mirakl Connect and Mirakl Ads.
Adrien Nussenbaum had already stepped down from his executive duties earlier in the year. According to the press release, he remains a major shareholder and intends to devote more time to philanthropy and film production. The title and body of the press release describe him as “Chairman of the Board”; yet beneath his quote, the same text presents him as “Executive Chairman”, an inconsistency Mirakl did not explain in the documents consulted. No separate start date is specified.
An executive schooled in selling software at scale
The profile chosen sheds light on the priorities. According to Mirakl, Steve Tzikakis led Sitecore, a publisher of content management and digital experience software for large enterprises, where he reportedly doubled annual recurring revenue to €500 million. He previously spent thirteen years at SAP, where he was president of the Southern Europe, Middle East and Africa region, an area of 75 countries and €4 billion in revenue that he says he doubled. He also serves as non-executive chairman of the board of BeyondNow and holds a non-executive vice-chair role at AnywhereNow.
Quoted by Maddyness, Philippe Corrot presents his arrival as an asset for what lies ahead: “his expertise will be a major asset as we approach our next phase of growth”. In the press release, the new co-CEO links his mission to the sector’s entry into the era of artificial intelligence agents.
A brand redesigned for AI-driven commerce
The day before, the company had unveiled its first new visual identity in fourteen years of existence, Adweek notes; Mirakl was founded in 2012. The press release on the brand details a reworked symbol, a lowercase logotype and a unified system of sub-brands for the marketplace platform, Connect, Ads, Payout and Catalog Platform. The tagline becomes “Operating System for intelligent commerce”. The agency Koto led the project.
Darius Meadon, Mirakl’s head of marketing, justifies the change by shifting expectations: the old identity had been designed to inspire trust at a time when marketplaces were a new model, whereas customers now come looking for innovation. A telling detail noted by Adweek: the campaign visuals were produced with images generated by Gemini rather than stock photos.
What the figures say, and what they leave out
According to Maddyness, Mirakl posted annual recurring revenue of $218 million at the end of 2025, up 23% year on year, compared with $177 million in 2024. The company announced in early 2026 that it had become profitable, thirteen years after its creation, and devotes 20% of its research and development effort to AI. Its press releases claim more than 450 marketplace customers and a network of more than 100,000 third-party sellers, with references such as Macy’s, Decathlon, Carrefour, Asos and Airbus Helicopters.
Several data points are missing to judge the trajectory: neither the gross merchandise volume passing through the platform, nor headcount, nor the current valuation appear in the press releases or articles consulted. For start-up founders, the case illustrates a common choice among profitable companies looking to accelerate: keep the product in the founder’s hands and entrust the sales and finance machine to an experienced manager. It remains to be seen how a co-leadership in which one of the two co-CEOs reports to the other will work over time.
Frequently asked questions
Is Philippe Corrot leaving the helm of Mirakl?
No. The co-founder remains at the head of the company, keeps strategy, product and technology, and the new co-CEO reports to him, according to the press release of 10 November 2026.
Who is Steve Stathis Tzikakis?
He is the former head of software publisher Sitecore, who previously spent thirteen years at SAP, where he ran the Southern Europe, Middle East and Africa region. At Mirakl, he oversees sales, marketing, finance, partnerships and human resources.
Does the new brand change Mirakl’s offering?
The press release mainly presents a new positioning and a unified brand architecture bringing together existing products. It announces neither new pricing nor the withdrawal of any product.
Sources
- Mirakl announces new governance structure: Steve Stathis Tzikakis joins Philippe Corrot as co-CEO — Mirakl (press release), 2026-11-10
- Mirakl unveils new brand identity and positioning — Mirakl (press release), 2026-11-09
- Mirakl accueille un nouveau PDG aux côtés de Philippe Corrot — Maddyness, 2026-11-10
- Tech unicorn Mirakl gets a rebrand for the AI age — Adweek, 2026-11-09