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KONAMI GROUP CORPORATION, video games within a diversified group

L’essentiel

Based in Japan, KONAMI GROUP CORPORATION develops and operates video game franchises such as Metal Gear, Silent Hill and eFootball. The group combines this activity with separate businesses in amusement machines, casino equipment and sports services.

À retenir

Based in Japan, KONAMI GROUP CORPORATION develops and operates video game franchises such as Metal Gear, Silent Hill and eFootball. The group combines this activity with separate businesses in amusement machines, casino equipment and sports services.


KONAMI GROUP CORPORATION is a Japanese group headquartered in Tokyo. Known for its video games, it has a broader portfolio that also includes trading cards, amusement machines, casino equipment and sports facilities. Its holding company structure separates these businesses through specialized subsidiaries. For the technology industry, Konami thus illustrates the intersection of content creation, intellectual property management and interactive system design.

From jukeboxes to international franchises

Konami’s origins date back to a jukebox repair and rental business launched in Osaka in 1969 by Kagemasa Kozuki. Konami Industry was incorporated in 1973. The development of arcade machines then established its position in electronic gaming, before its expansion into consoles and personal computers.

This trajectory is built on series with distinctive identities. Castlevania combines action with a Gothic setting; Metal Gear helped establish stealth as a genre; Silent Hill develops a psychological approach to horror games. In football, the Winning Eleven and Pro Evolution Soccer lineage became eFootball. These franchises form a catalog that the group can leverage through new installments, re-releases, adaptations and merchandise.

Activities spanning content and equipment

Digital entertainment covers console, PC and mobile games, as well as the Yu-Gi-Oh! card game, available as physical products and digital experiences such as Master Duel. Business models vary by title: game sales, additional content or free access with in-game purchases. This diversity requires a combination of creative production, software development and the operation of online services.

Konami also maintains a business in amusement machines, particularly arcade games and music games. Another division supplies slot machines and management systems to casino operators. It operates in a regulated market, separate from that of mainstream video games. Finally, its sports activities include operating facilities and providing exercise-related services, primarily in Japan.

Together, these activities give the group multiple revenue streams and different business cycles. They also require specific skills: refreshing a franchise does not involve the same constraints as maintaining casino infrastructure or managing a sports club.

What next?

Konami’s trajectory depends in particular on its ability to keep its catalog alive without relying solely on nostalgia. The return of Silent Hill and new projects involving Metal Gear illustrate this search for a balance between heritage and renewal. Collaborations with external studios are one of the tools used in this strategy.

At the same time, games operated over the long term require regular updates, reliable infrastructure and ongoing engagement with their communities. For Konami, the challenge is to combine this continuity of service with the quality expected of its productions, while preserving the coherence of a highly diversified portfolio.

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